ABC – a new perspective

Soon I will be teaching Smera A-Z. In an on-your-face world of branding that we live in I wouldn’t be surprised if her ABC’s sound something like this:

A - Aptamil – my formula milk

B - Babycenter.com – Mamma’s online baby bible

C - Carters – Daddy got my first chic yellow dress from there

D - Del Monte – I love banana

E - Early Learning Centre – The truck, tortoise and the other toys are so much fun

F - Fenistil – My medicine

G - Google - gmail.com gtalk – Lets me connect with my grandparents

H - Hipp – My favourite food (mamma says it’s organic so its got to be good)

I - IKEA – I’m confused – IKEA feels like my home or my home feels like IKEA

J - Johnson & Johnson – No more tears, need I say more

K - Kelloggs – My mealtime munchies

L - Lulu – It’s a win-win I get my fruits and mamma gets her veggies

M - Medala – My cocktail glass aka feeding bottle

N - Nestle Cerelac – My comfort food and mamma knows

O - Oasis Water – Helps me beat the heat

P - Pampers – Mamma’s life saver

Q - Quaker Oats – It’s an acquired taste I guess

R - RSA – Daddy’s Office

S - Sebamed – My night cream

T - Talking Tomcat – My BFF on IPad 2 (he can’t help talking back)

U – Umbro - I love spoiling Daddy’s sports T-shirts (usually with mango puree)

V - Vache qui rit – yummy cheese triangles – lucky me !

W - Welcare Ibn Battuta – Doctor who sits in a shopping mall

X -  X-box kinect – I will inherit this one day

Y - Youtube.com – they do good nursery rhymes

Z - Zara – I have my eyes set on this store!